Herbology Branding

Branding doesn’t happen at the snap of a finger. It evolves and grows. And it’s so much more than just a logo and color swatches. I was tasked with redesigning the Herbology logo and freshening up the branding so that it could be executed in retail stores across the county. To bring Herbology to life I designed employee uniforms, giveaway items, in-store signage and installations, exterior signs, and marketing materials.

Client: Herbology Dispensary
Role: Art Director, Senior Designer
Software used: Photoshop, Illustrator