Grassroots CBD
The challenge: design packaging for the new Grassroots Cannabis CBD line as well as a digital launch campaign and sales assets.
Client: Grassroots Cannabis
Role: Art Director, Senior Designer, Copywriter
Software used: Adobe Illustrator, Photoshop
Animator, Art Director, Copywriter: Jillian Solarczyk
Designer: Nusaibah El-Omari
The Grower Series
The hero of this product launch would be brand new (mostly recycleable!) flower packaging. The outer label was designed to tell the story of the strain and give the connoisseur important terpene information. Inspired by limited edition art prints, we also included a numbering system to convey the limited nature of this product.
Made by Everybody
This was truly a team effort among the in-house creative department. Below you will see some of the assets we created as a team to help launch this product. We all acted as designer, art director and copywriter throughout the process.
