BPH Legacy Partners Logo Design
BPH Legacy Partners is operated by cannabis industry veterans and former NFL stars. They are committed to helping people of color enter the cannabis investment space. For the logo they wanted to hint at both the NFL and cannabis heritage shared by the owners without being too obvious. It was important not to scream “cannabis” considering those in the financial industry are typically cautious about entering the space. Thankfully, as the cannabis industry matures and moves away from overt weed leaf imagery, the stigma and hesitancy is lifting.
Client: BPH Legacy Partners
Role: Art Director, Designer
Software used: Adobe Illustrator
The Process
There are many iterations of a logo before landing on the final design. Many of them never even get shown to the client. Here are some discarded ideas that didn’t make the cut. You can see the beginnings of where we ended up on the last image.
